Marketing your Brand

Marketing Your Brand
 
Building a brand is a challenge. For anyone who has started a company. Business branding is often challenging  and much bigger process, meaning long hours, creating  massive budget to successfully grow your business and not every new brand is able to rely on a massive marketing budgets. This seminar will show you how to work to build your brand effectively, especially when resources are scarce. We will show you how to communicate your brand, how to drive the brand to your target audience and how to give your brand an identity.

This seminar is limited to 12 participants, and a waitlist will be available for scheduling a second session. If you are unable to attend, please inform us so we can offer your spot to the next person on the waitlist.

Jesse Esparza - jesse@eastcoloradosbdc.com

As the CEO of Morning Sun Enterprises LLC, Jesse has provided guidance and supported a variety of individuals, organizations and companies. At the present he is a certified bilingual(Spanish & English) counselor to the Latino Chamber, a certified bilingual counselor and business advisor to the East Colorado, the Boulder and North Metro Small Business Development Centers, providing one on one services to individuals as well as group classes in business planning and start-up seminars.

He has counseled and provided needed services and resources to over 400 new potential and existing entrepreneurs. He has participated as a Board member of the Carbon Valley Chamber in Firestone, Colorado and the President of the Latino Chamber of Commerce of Boulder County. He is a member of the Advisory Board for the Boulder County Work Force.

His professional career has included 31 years as an educator 21 of those years as a principal. His leadership skills include helping individuals improve their performance, cross-cultural education, improving organizations, business development, and tapping potential and appropriate resources. He was the Colorado Small Business Development Center volunteer of the year in 2007 and the Small Business Development Center Counselor of the Year in 2009.